Minute Media
Building the Voltax Video Mobile SDK for iOS and Android, and custom web experiences for publisher partners.
About
Minute Media is a leading technology and digital content company. Their proprietary video and multimedia publishing platform, Voltax, powers the creation, distribution, consumption, and monetization of content for third-party publishers and advertisers.
Whether it's a one-time or a continuous project, Applift's approach is very proactive and caring. They won't just follow the provided spec as-is; they'll add suggestions from their wide experience and known best practices to improve the implementation and shorten the time to market.
Native SDK Engineering
We spearheaded the technical architecture and end-to-end development of the Voltax Video Mobile SDK for iOS and Android.
Architecture & Development
Engineered the core SDK logic in Swift and Kotlin, ensuring a lightweight footprint with maximum performance for video rendering.
DevOps & Distribution
Built and managed the entire CI/CD pipeline to automate testing and deployment. We handled the process of publishing to CocoaPods (iOS), Maven Central (Android) and NPM (React Native), ensuring seamless integration for third-party developers.
Technical Documentation
Wrote comprehensive, developer-centric documentation to ensure clear onboarding and implementation for Minute Media's partners.
Strategic Web Development & UI Excellence
Working as an extension of Minute Media's internal frontend team, we helped bring complex publisher visions to life, including high-profile sites like The Players' Tribune.
Collaborative Workflow
We embedded directly with their PMs, designers, and internal engineers to ensure every feature aligned with the platform's long-term roadmap.
Performance & Responsiveness
Beyond standard implementation, we focused on mobile-first responsiveness and fluid animations that maintain brand integrity across all device types and browsers.
Custom UI Components
Developed specialized React components designed for high engagement, prioritizing both SEO performance and a premium user experience.
The Outcome
A continuous, multi-year engagement across iOS, Android, and web. The Voltax Video Mobile SDK put publisher-grade video in the hands of Minute Media's partners, enabling them to deliver compelling video experiences at scale.
After working together with Applift for several years now, whenever I have a project that I need an external dev for, Applift is my first option.
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